What is Carrie's Beanies 4 Brain Cancer (CB4BC)?

Carrie’s Beanies 4 Brain Cancer Foundation (CB4BC) is a not for profit organisation founded in 2015 by media personality Carrie Bickmore after losing her husband to brain cancer. The Foundation is dedicated to raising awareness and vital funds for brain cancer research.

Since its inception, CB4BC has raised over $24 million for research. In 2021 CB4BC founded The Brain Cancer Centre, in partnership with WEHI, which brings together the best and brightest medical research minds, focused on brain cancer research.

Why is DECJUBA partnering with CB4BC?

DECJUBA is proud to be the official partner of the 2025 CB4BC beanie campaign. This collaboration reflects DECJUBA’s commitment to community, purpose-driven initiatives, and empowering change.

In 2025, Carrie’s Beanies 4 Brain Cancer Foundation (CB4BC) marks 10 years of raising awareness and vital funds for brain cancer research. Brain cancer kills more children in Australia than any other disease, and more Australians under 40 than any other cancer. Despite its devastating impact, treatment option are still limited, with survival rates have barely improved for more than 30 years.

Together, DECJUBA and CB4BC have launched a four-piece collection on sale online from 20 May 2025, and in all Australian stores from 21 May 2025. This includes three beanies and one cap designed for women, men, and children. 100% of proceeds from the CB4BC range will go directly to CB4BC supporting vital brain cancer research.

Why does brain cancer need more support?

Every 5 hours, an Australian is diagnosed with brain cancer.
80% of patients will not survive beyond five years.
Brain cancer causes more deaths in children than any other disease in Australia.
Survival rates have not improved in over 30 years.
Your purchase is more than just a beanie, it’s helping to build a brighter future for brain cancer patients.

Where can I get a beanie? Are they available in store?

Yes! You can get your 2025 CB4BC beanies and caps from:
Online at decjuba.com starting 20 May 2025 at 3PM AEST
In all DECJUBA stores nationwide from 21 May 2025
Registration for pre-sale is open now at www.decjuba.com

Where will the proceeds be donated?

100% of proceeds from the DECJUBA x CB4BC range will be donated to Carrie’s Beanies 4 Brain Cancer Foundation. Proceeds refer to the total amount of money received from the sale of DECJUBA x CB4BC products, after deducting the direct costs associated with producing those items.
Funds raised will directly support brain cancer research through The Brain Cancer Centre.

Can I use my Insider discount?
As this is a charity initiative, supporting such an important cause, no discounts (including Insider 10% discount) are valid on CB4BC items.

Can I order other items with CB4BC products?

Absolutely! You can shop the CB4BC collection alongside any other items from DECJUBA in one easy order.

How much is shipping?

Standard shipping fees apply as per DECJUBA’s usual online store policies. For the most current rates and express shipping options, please visit our shipping page here or view details at checkout.

Is this available in New Zealand?

No, unfortunately the CB4BC x DECJUBA range is available exclusively within Australia.

How long will it take for my online order to arrive?

Once your order is placed, please allow a dispatch time of up to 2-4 business days for standard shipping. You’ll receive a shipping confirmation email with a tracking link so you can follow your delivery all the way to your door.

Can I return or exchange CB4BC products?

As this is a charity initiative, all CB4BC items are final sale. Unfortunately, we are unable to offer refunds, exchanges, or store credits on any CB4BC purchases. Thank you for understanding and supporting such an important cause.